StoryBrand Video Ads: A Case Study in CTR Triumph

Ever had a moment when everything just clicks? When a simple step sends results soaring? Here’s a tale about a project I did for The Homemade Method and how we shook their marketing mix by adding a StoryBrand-style video ad into the fray.

The Homemade Method? Oh, it's an unconventional weight loss platform that absolutely defies tradition. The Facebook strategies that everyone else was doing? Didn't cut it for them. They were hungry for something more. Enter stage, yours truly.

We dissected their old tactics with a scalpel and stitched together a video ad that beat to the StoryBrand drum. It wasn't a mere campaign—it was a revolution. And, oh boy, did it revolutionize! The click-through rates? Skyrocketed by a whopping 59%. An all-time high? You bet.

The campaign wasn't just a mere spectacle–it was a profit-pumping machine. It didn't just catch eyeballs; it swelled their coffers. On the back end, they enjoyed a tidy $23,455 worth of sales.... and that was just the first time we ran it. It kicked-*ss, to say the least.

Want to read the Facebook Ad that accompanied this video?

HEADLINE: Counting Carbs Will Not Work (Do This Instead)

Traditional weight loss methods are terribly ineffective…

They’re based on outdated science and unhealthy practices.

The truth is… the chances of getting healthy and keeping it off by doing fad diets, taking pills, or starving are pretty unlikely.

These methods just don’t provide long-term results, especially for women over 50.

I know, because I’ve been there. Feeling overweight, unhealthy, and relying on bad information and fad diets.

And despite my best efforts, I could never keep the weight off long-term.

So I asked myself…

Why are none of the traditional methods working… and what do I have to change to get lasting results?

I finally found a solution that worked while doing my Masters’s Degree at Stanford University. And in almost 10 years since, I, along with my team of over a dozen doctors, nutritionists, and holistic chefs have perfected the method.

We’ve now helped over 10,000 women over 50 reclaim control of their health so they can enjoy a healthy energetic body - without dieting.

It’s a simple, proven method that doesn’t require dieting, going hungry. counting carbs or calories, giving up favorite foods, or working out like a 20-year-old!

In fact, its simplicity is what makes it so effective and easy to stick to.

It’s called the Homemade Method.

Today, I’m giving a sneak peek into the tiny tweaks and simple switches we teach our program members so they can enjoy LASTING GOOD HEALTH.

I’m running a FREE online workshop called, Cooking For Perfect Weight & Blood Numbers for a limited time.

In the workshop, I share the EXACT 3 secrets that can start working TODAY to begin seeing changes fast.

And it’s all for FREE.

SO RSVP using the link below before all the spots are gone!

Moral of the d*mn story?

Even the simplest shift, like integrating videos into your existing ad framework, can skyrocket conversions. Forget the complex schemes. Mastery of the basics is key!

Ready To Rake In More Moolah With Kick-Ass Messaging?

It’s time to say goodbye to cookie-cutter copy and lay it out loud & clear. If you’re willing to buck the status quo, I'm the guy who will turn your product from 'meh' to 'must-have' AND get your audience itching to shell out!